Breakfast Cereals Market to Reach US$43.2 Billion by 2019 Owing to Rising Need for Convenience Foods: Transparency Market Research

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This market research report segments the breakfast cereals market on the basis of product type and region: On the basis of types, breakfast cereals can be segmented into ready-to-eat cereals and hot cereals. Amongst these, in 2012, the ready-to-eat cereals segment was estimated at US$27.8 billion. The preparation time in the ready-to-eat cereals is almost nil, while on the other hand, hot cereals require time to get cooked before they can be consumed. Ready-to-eat cereals are thus more popular in European and North American countries owing to the busy and hectic lifestyles of people in these regions. Thus, ready-to-eat meals accounted for a share of over 85% in the total market for breakfast cereals.

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Nonetheless, the demand for hot cereals is predicted to expand by 2019 owing to the rapidly growing utilization of these cereals in Asian countries. Hence, by 2019, on the basis of volume, the market share of hot cereals is anticipated to grow to approximately 18%.On the basis of geography, the breakfast cereals market is segmented into North America, Europe, Asia Pacific, and Rest of the World.  Amongst these regional markets, Asia Pacific is predicted to expand swiftly in comparison to Europe and North America. This region is predicted to gain a share of approximately 13% in the market for breakfast cereals.

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On the other hand, the share of both Europe and North America is predicted to drop during the forecast horizon. The key countries covered in the report are the U.S, Mexico, Canada, France, Germany, Turkey, Italy, Spain, the U.K., India, China, Japan, Australia, South Korea, and Brazil. Among these countries, the breakfast cereals market in China is small but is expected to expand at a swifter rate in comparison to all other countries. The key companies prevalent in the global market for breakfast cereals include Post Holdings, Kellogg Co., Cereal Partners Worldwide, General Mills, and PepsiCo etc.

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The Global Breakfast Cereals Market is segmented as follows:  

Breakfast cereals market, by type 

Breakfast cereals market, by geography 

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