Secured Credit Cards: An Alternative Path to Mainstream Card Products

Regulatory and profitability challenges have caused some providers of secured credit cards to leave the market, although a few national financial institutions as well as several smaller ones are finding ways to make their products successful. Opportunity awaits issuers that are willing to reevaluate this underdeveloped product. Millions of consumers - young adults, recent immigrants, and consumers with past financial difficulties are in need of credit building tools.

The research report 'Secured Credit Cards: An Alternative Path to Mainstream Card Products' examines the competitive landscape for secured credit cards, reviewing emerging products' features and positioning.

Secured credit cards are a valuable tool for consumers to build or rebuild credit, comments Michael Misasi, senior analyst and one of the report's authors. Financial institutions should not overlook the opportunity to establish long-term relationships with secured credit products.

Highlights of this research report include:

Key Topics Covered:

Executive Summary

Introduction

Overview of Secured Credit Card Products

Business Model

Potential Market and Customer Base for Secured Credit Cards

Market and Competition for Secured Credit Cards

Industry Positioning of the Product Suite

Product Trends

Regulatory and Risk Considerations for Secured Credit Programs

The Relationship Between Prepaid and Secured Credit Cards

Conclusion: Strategic Implications and Opportunities

Companies Mentioned:

For more information visit http://www.researchandmarkets.com/research/p2tzzd/secured_credit

Media Contact: Laura Wood , +353-1-481-1716, [email protected]