Workers Struggle to Achieve True Potential in Global Firms
Companies are unclear on what motivates their staff to learn and improve their skillsets, which is leading to wasted potential, according to a new global study released today by EF Corporate Solutions, the leader in corporate language training.
"Companies, especially multinationals, need to understand that there is no one-size-fits-all approach to motivating people, particularly when you're dealing with a global workforce," said Peter Burman, President of EF Corporate Solutions. "There are huge by-country differences; for example, competition-based techniques work well in Russia but in Sweden are one of the least-effective tools. In Brazil, on the other hand, rewards are the most effective technique.
"Different factors motivate employees to start training from those that keep motivation levels up during a training program. Once companies understand these intricacies, they'll start to see course take-up rates increase. Ultimately, you want to help people be the best they can be, but how you get them there depends on a lot of things."
This new global study, published by EF, is entitled Decoding motivation: global insight into motivational drivers of corporate training. It is based on data from over 1,000 senior executives responsible for staff development, and covers 10 countries: Brazil, China, France, Germany, Mexico, Russia, Spain, Sweden, UK and the US. The report aims to shed light on effective motivational techniques and strategies. The study also found:
The report recommends that companies need to take more of an active role in motivation, and that putting all responsibility on the employee is a sure route to failure. They need to understand what motivates staff, bearing in mind that the factors will evolve as training progresses and are also likely to differ between countries. They need to create and implement effective strategies that take account of these motivational factors and incorporate a range of techniques. Only with effective motivation will the benefits of training be fully realised.
Download the full report and view additional rankings, insights and graphs at: http://motivation.ef.com
About EF Corporate Solutions
EF Corporate Solutions, an EF Education First company, is the world leader in language training for businesses, governments and the educational sector. With over 40,000 employees, a worldwide network of offices in over 50 countries, and language courses available for every business need, EF CS is the chosen language partner of many of the worlds most respected businesses. For more information please visit: http://www.ef.com/corporate.
