Prepaid and Gift Cards in Canada: 2014 Report

Driven by both open-loop and closed-loop card growth, prepaid cards continue to gain traction in the Canadian marketplace: Packaged Facts expects transaction volume to rise more than 15% in 2014.

While new prepaid card regulations are now in force, it's only a matter of time before general-purpose reloadable prepaid card interchange rates garner more scrutiny. But with greater consumer transparency and with newer card programs offering more competitive pricing, we see robust growth for these cards in the near term. Maintaining high rates of growth will require expanding the target audience beyond the relatively narrow band of Canadian underbanked and unbanked consumers and convincing more mainstream consumers to part with their debit cards, especially 18-34s.

This report gives industry participants guidance for success in the Canadian prepaid card market. Specifically, the report:

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Regulatory Overview

Chapter 3: Market Size and Forecast

Chapter 4: Challenges and Opportunities

Chapter 5: Prepaid Card Fee, Usage Method & Spend Analysis

Chapter 6: Consumer Comparison of Prepaid Card versus Debit Cards

Chapter 7: Prepaid Card Users in Context: Debit, Credit, Checking and Banked Status

Chapter 8: Prepaid Card Users and Mobile Payments

Chapter 9: Consumer Gift Card Usage Trends

Chapter 10: Prepaid Card Brand Analysis

Chapter 11: Prepaid Card Marketer & Issuer Strategies

For more information visit http://www.researchandmarkets.com/research/lg6ckx/prepaid_and_gift

Media Contact: Laura Wood, +353-1-481-1716, [email protected]