Google Search and Navigation Most Used Apps While Driving says Strategy Analytics

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Facebook is also frequently used while driving by smartphone owners in the US and Western Europe. Additionally, Pandora is regularly accessed behind the wheel in the US while QQ, WeChat, and Sina Weibo are most commonly used while driving in China.

"Drivers are frequently accessing these services, with search, navigation, and parking finder apps in particular, providing tangible benefits to driving," commented Chris Schreiner, Director of Strategy Analytics Automotive Consumer Insights. "Consumers tell us they want to access these apps through the in-vehicle controls to minimize driver distraction, but current connected car implementations leave much to be desired."

Kevin Nolan, Vice President of Strategy Analytics UX Innovation Practice added "Apple CarPlay and Google's Open Automotive Alliance have the potential to provide better access to a wider variety of apps, but implementation issues may hinder the overall user experience of those solutions."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Chris Schreiner, +1 617 614 0700, [email protected]  
European Contact: Kevin Nolan +44(0) 1908 423 609, [email protected]