Smart Bulbs: Reaching Towards Mainstream. Global Market for Smart Light Bulbs to 2019

    

The report is an analysis of the global market for smart light bulbs. Smart bulbs are LED-based bulbs with built-in wireless connectivity and are controlled via dedicated smartphone/tablet apps. For many households around the world, smart bulbs will be an introduction to the `Internet of Things.` The report provides forecasts for North America, Europe, Asia Pacific and other countries including a breakdown by form factor. Annual estimates and forecasts are provided for 2012 through 2019. Companies discussed include Philips, Belkin, Google, Samsung, Insteon and others. The report provides market readiness scores and recommendations. 

In late 2012, Philips launched the Hue smart bulb. Since then, other established consumer-goods and IT hardware vendors as well as a series of start-ups have introduced similar products in North America, Europe, and Asia. 

The market for bulbs is going through change on several fronts as environmental factors and the early growth of the Internet of things intersect creating a market for connected bulbs. The bill of materials are coming down at the same time as advanced home networks are going up. These are still niche, early-adapter products, but the author believes that 2015 will be the year when smart bulbs go maintream as prices fall and consumer awareness grows. We are particularly encouraged by the retailer push for the 2014 holiday sales season. Key retail chains in the U.S. such as Best Buy, Home Depot, and Target are dedicating valuable holiday floor space to connected home products with bulbs at forefront. 

The author sees significant volume growth for smart bulbs, outgrowing the overall market for LED bulbs. However, we are concerned about quickly falling average-selling prices. Earlier in 2014, the author predicted that General Electric and Chinese vendors would enter the market with lower-cost connected bulbs. Both these developments have come to fruition recently. 

In this report, we also predict other OEMs, ODMs, and retailers will enter the smart bulb market pushing prices down further. We look at following key market players: Philips, GE, Belkin, Samsung, LG, Google, LIFX, Tabu, iLumi, Insteon, Connected by TCP, Cree, as well as several newer Asian players. 

The report covers key trends including several which could be used for marketing purposes. We forecast growth rates by six global regions (CALA, AME, APAC, C&E Europe, W Europe, North America) and forecast form factors (E26/E27, light strips, standalones, other). We also forecast the implementation of connectivity specs such as Thread/6LoWPAN, ZigBee, and Bluetooth. 

Recommendations 

The author summarizes market opportunities via its market readiness score based on enabler adoption levels end economic development. Our smart bulbs report was recently updated to version 1.05 to include a number of new market players and developments. The report was written by Peter Bryer, a seasoned technology industry veteran. 


Key Topics Covered: 

Executive Summary 

Key Supporting Trends 

Introduction 

Background 

How large is the opportunity? 

Raising Awareness 

The color of light 

Key competitors 

Chinafication of Smart bulbs: 

Forecasts 

Revenues and Pricing 

Recommendations 

About the author 

Companies Mentioned: 

For more information visit http://www.researchandmarkets.com/research/f755lh/smart_bulbs

Media Contact: Laura Wood , +353-1-481-1716, [email protected]