Brother Launches Two Smart and Simple Mobile Printing Solutions
PrintSmart Mobile Zone is designed for businesses who want to offer on-the-go printing as a service to their customers. Hotels, libraries and airports are able to embrace the growing demands from customers for simple and secure mobile services.
PrintSmart Mobile has been developed for SMBs who want to make mobile printing simple for their employees and easy to control and manage by IT staff. By using a smartphone, tablet or laptop, employees can print to any printer - effortlessly, wirelessly and securely.
Both solutions offer users the option to print by email, web upload, mobile app (iOS, Android and Blackberry) or PrintWhere driver (for Windows devices). They are fully cloud-based, do not require any onsite software and are compatible with Brother's latest Business Colour Laser and Business Mono Laser range of printers.
Chris Marshall, Commercial Director for Brother Europe said: "We are bringing two new mobile print solutions to market, which are designed to make printing from a variety of mobile devices straightforward, as well as providing the ability to offer mobile print facilities as a public service using our high-quality laser printers.
"From an IT department perspective, it means a straightforward solution for mobile print - without wasted time spent configuring complicated software and installing multiple drivers."
Recent IDC research[1] commissioned by Brother revealed that there is a clear customer need for printing from mobile devices - if it was easy to do so. It showed that 75% of companies have had requests from employees to print from mobile devices. However, 51% of smartphone users did not know they had printing capabilities.
Christ Marshall adds: "There is a clear appetite for a user-friendly solution that makes printing from a smartphone, tablet or laptop simple and easy for people to access - whether that be at work or while out and about."
Brother's PrintSmart Mobile Zone and PrintSmart Mobile are available in France, Germany, Ireland, Italy, the Nordics and the UK.
More information here: https://online.brother.co.uk/printsmart-mobile
[1] IDC: Print Mobility Study 2014, commissioned by Brother International Europe (BIE). Research took place in France, Germany, Italy, UK and the Nordics, with 532 IT Managers and 993 end users.
