Payment Networks 2.0: The Battle for Tokenization

The research report 'Payment Networks 2.0: The Battle for Tokenization' provides a deep dive into how network tokenization operates, starting with the EMVCo specification and a review of the Apple Pay implementation. It provides clarity regarding the technical challenges associated with implementing host card emulation (HCE) and identifies how tokenization will impact the payments value chain and how Apple Pay will impact Google, PayPal, MCX, and Softcard. 

Expanding beyond the tightly controlled Apple Pay environment into the Wild West of the Android environment will take time, said Tim Sloane, author of report. Tokenization will change the payments industry in interesting ways. The networks have clearly carved out a new business model for themselves, and the implementation of tokens will enable payment providers to enter adjacent markets, such as identity management and loyalty management, if they wish. Indeed tokens offer so many growth paths that determining which path any individual payment provider will follow will likely consume corporate strategic thinking for the next few years. 

Highlights of the report include:  

Key Topics Covered: 

1. Executive Summary 

2. Introduction 

3. Defining Mobile Payments 

4. How Apple Pay Works 

5. The Long Crawl to Network Adoption of Tokens 

6. Network-Branded Mobile Solutions Available Prior to HCE and Tokens 

7. Conclusion 

Companies Mentioned: 

For more information visit http://www.researchandmarkets.com/research/3bl8mt/payment_networks

Media Contact: Laura Wood , +353-1-481-1716, [email protected]