Finally, A Concours in Scandinavia: In Partnership with BMW, Koenigsegg, and MOTIKON
"Scandinavia has a vast collection of hidden automotive treasures; iconic classics and modern hypercars that deserve to be exhibited in the international arena. We want to create a world-class lifestyle event that highlights the best Scandinavia has to offer, with entertainment both day and night," says Filip Larsson of MOTIKON, one of the key initiators behind The Aurora.
Sponsored by BMW, with Koenigsegg as the Hypercar Partner and MOTIKON as the Classic Car Partner, The Aurora is set to become one of the go-to events in the automotive event calendar, merging the past, present, and future.
Yesteryear's most coveted classic cars will meet the future classics of the modern era. Guests can look forward to the finest pre-war veteran and vintage cars, post-war classics from the booming 1950s and beyond, and the latest adrenalin-pumping super- and hypercars.
The Aurora will feature a dynamic program allowing different automotive eras to take center stage each day. Each day and night will offer a unique set of experiences, ensuring an unforgettable weekend of car culture. Two historical programs – Aurora Showfield and Aurora Concours – will co-exist with two future-focused programs – Aurora Hypercar and Aurora Talks.
The location: With the backdrop of the Swedish Riviera
The Aurora will take place on the Bjärehalvön peninsula in southern Sweden. Colloquially known as the Swedish Riviera, its centerpiece is the beautiful botanical gardens and manor of Norrviken in the charming old fishing village of Båstad.
Today, Båstad is renowned for its seaside restaurants and entertainment, its influx of Scandinavian socialites each summer, and as the home of the Swedish Open tennis. It's also conveniently located, just 20 minutes from Ängelholm Airport and 90 minutes from Copenhagen, attracting an international crowd.
Categories for the Scandinavian Concours
The Aurora Concours Committee has selected the following competition classes:
With the future in mind
The Aurora is not just about nostalgia. We will also look forward to what lies ahead. The electrification of classic cars, the advent of e-fuels and alternative propulsion, the latest automotive technologies, and discussions about the future of the automotive world will all be topics of interest throughout the event.
The Aurora Debuts on July 5th to 7th with tickets available now
The Aurora – The Scandinavian Concours is pleased to welcome guests from all over the world to Båstad for an unforgettable weekend of car culture.
For more information, tickets, and to apply for the Concours and Showfield:
Website:
www.theaurora.se
Instagram: @theauroraconcours
Media
Any questions should be directed to:
Marcus Berggren
Head of PR and Communications
+46 707 81 40 53
+1 305 978 4355
[email protected]
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