Market Share Building for Windows Tablets, says Strategy Analytics

Exhibit 1:  Global Tablet Operating System Shipments and Market Share in Q1 2015 (preliminary)

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Shipments refer to sell-in. Numbers are rounded. The definition of Tablet does not include e-book readers or convertible/foldable PCs.

Quotes:

Tablet & Touchscreen Strategies Service Director Peter King said, "Microsoft's Surface Pro 3 has performed better than its predecessor, its more affordable cousin Surface 3 launches late in Q2 2015, and traditional PC vendors and White Box vendors alike are testing the limits of lower cost license-free Windows Tablets under 9-inches. All of this adds up to a foundation for further growth as Windows 10 arrives in the second half of 2015."

Tablet & Touchscreen Strategies Senior Analyst Eric Smith added, "Apple, Google, and Microsoft are all eager to show enterprise customers that Tablets can perform in key verticals and as PC replacements in the office. The Apple-IBM MobileFirst partnership, expanded access to Microsoft Office on Tablets, and better productivity and security functionality via Android for Work and Samsung's Knox solution are all crucial ecosystem enhancements to making the Tablet more attractive."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

European Contact: Peter King, +44 1908 423 615, [email protected]
US Contact: Eric Smith, +1 617 614 0752, [email protected]

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