Research and Markets - Fourth-Quarter Losses Sees Activision Blizzard Shares Fall by 20%
Activision Blizzard reported revenues of USD 2.12 billion1, falling short of the
USD 2.2 billion predicted by analysts. The company has said that low sales of their Skylanders: SuperChargers and Guitar Hero Live games are to blame. Sales for Skylanders: Superchargers were especially low, as the toys-to-life video series faced new competition from Disney and Lego. According to a recent report, the global toys-to-life market will be worth USD 8.4 billion by 2020, so Activision Blizzard can expect even tougher competition over the next few years.
Although the company did not reveal subscription numbers for their massively multiplayer online (MMO) series World of Warcraft, the reduction in revenue suggests falling numbers. The company reported 5.5 million subscribers in the previous quarter2, less than half of the 12 million users reported in 2011. The global MMO games market is expected to grow with a CAGR of 8% by 2019, offering Activision Blizzard the chance to regain subscription numbers.
For further information on this topic, and a full list of all related documentation, please visit the Gaming section at http://www.researchandmarkets.com/rm/LMPL.
About Research and Markets
Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
1. Source: www.bloomberg.com/news/articles/2016-02-11/activision-profits-miss-as-guitar-hero-reboot-proves-out-of-tune
2. Source: http://venturebeat.com/2016/02/11/despite-call-of-duty-growth-activision-blizzard-falls-slightly-short-of-expectations-in-holiday-quarter/
Research and Markets
Laura Wood, Senior Manager
[email protected]
For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: +1-646-607-1907
Fax (outside U.S.): +353-1-481-1716
