C3 Goes to Driving School With Mick Schumacher

As the main element of this campaign, C3 has produced a five-part video series. The creative idea: even Mick Schumacher has to do the test to get a standard driving licence. The son of Formula 1 world champion record-holder Michael Schumacher has been racing for a long time, but this season sees him debut in the FIA Formula 3 European Championship. His racing talent is already clear - yet he still doesn't have a standard driver's license. A story which, of course, for the creative minds at C3 is an open invitation for plenty of self-irony and humorous angles - thus gaining some real drive.

The "Fahrschule Furious" car comedy series, or "Furious Driving School" in English, follows Mick Schumacher's progress at driving school in five video instalments primarily targeted at social media platforms (http://mb4.me/quickmick). The 60-second, self-contained episodes are accompanied by over 70 postings on 20 different channels aimed at creating awareness and interest. In this project, C3 combines the efforts of creation, distribution and performance/analysis.

At the Stuttgart site, the C3 Content Marketing Network has already created the Mick Schumacher web portal (http://www.mickschumacher.ms) as well as the website for the Keep Fighting charity initiative inspired by Michael Schumacher (http://www.keepfighting.ms).

Links Videos:
Episode 1: https://www.youtube.com/watch?v=13_lhG6etOQ

Teaser: https://www.youtube.com/watch?v=3mTjXfTLwYQ

Agency:
C3 Creative Code and Content is Europe's leading content marketing network and "Content Marketing Agency of the Year" 2016 (CMA). C3 is one of Europe's largest digital-centric content marketing specialist with offices in Berlin, Munich, Hamburg, Stuttgart, Frankfurt, Zurich and London and annual sales of over 100€ million, ensuring real-time communication by bringing together content marketing, campaigning and media with a customer-centric approach. The unique hybrid agency model is comprised of experts in every marketing discipline from print to social media and campaigning, strategy, design and film to data, code and other tech fields. Of the 600 employees well over 100 are journalists, creating relevant content that nurtures conversation. Together they produce innovative communication campaigns for more than 50% of Germany's blue chip elite and other top brands, helping them thrive in a world populated by connected people.

C3 Creative Code and Content GmbH (Stuttgart site)
Benjamin Baumann, Site Manager / Business Director
Patrick Amor, Site Manager / Creative Director
Elmar Brümmer, Creative Director Content
Selim P. Güngör, Creative Concepter
Lisa Großmann, Head of Project Management
Björn Deuster, Social Media Concept and Creation

Production Company:
EMENES GmbH
Milos Savic, Director

Music:
Linkin Park
Inntaler Blasmusik e.V.

Press contact:
Laura Kozlowski
Communications Manager
Tel.: +49-30-44032-2132
Fax: +49-30-44032-20
E-mail: [email protected]
Web: http://www.c3.co