The 5 Do's and Don'ts of Media Relations
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1. Don't be generic by offering stories or advice that is widely available or common
Do tell a unique story that is memorable and difficult for competing brands to duplicate
2. Don't ramble on and risk losing the journalist's interest in what you are saying
Do offer short sound bites that tell your story or helpful tips in easily digestible pieces
3. Don't waste time by neglecting to prepare a press kit
Do provide everything the journalist needs to cover your story including headshots, photos, and video clips of other interviews or speaking engagements that prove your credibility
4. Don't be too self-serving by blatantly pitching your products
Do be a thought-leader and incorporate your offerings into a story or lesson that the audience will gain value from
5. Don't provide expertise outside of your professional interests that doesn't make sense for your brand
Do be genuine to who you are and your beliefs
For additional advice and discussion on how to avoid the most common media relations pitfalls, read the latest article by best-selling author and media training expert, Susan Harrow, on PR Newswire's Small Business Toolkit: http://bit.ly/1thxwkj
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