Yieldify Opens Office in Sydney to Fully Service ANZ Market
This expansion - Yieldify's 3rd within 12 months - has been driven by a rising demand from Australian and New Zealand brands that want to deliver a more dynamic and personalised online user journey. The operation will be under the leadership of James Taylor, Yieldify's ANZ Market Lead.
The choice to open a new office in Sydney signals B2B confidence in Australia and New Zealand's eCommerce market growth and a recognition of the huge potential for performance marketing activities in the region.
International innovators in onsite personalisation, Yieldify anticipate their technology to be highly relevant to ANZ eBusinesses.
"Australia's dispersed populations and advanced delivery infrastructure have paved the way for a booming eCommerce market, meaning that our product and services are well positioned to drive value for brands in the region," says James Taylor, who recently migrated to Australia from London, England to head the ANZ operations.
Australia boasts a vast tech savvy consumer market with 83% of the total population engaged online. Furthermore, year-on-year growth is booming at 13.7% with online continuing to outpace bricks and mortar retail at a still attractive 6.7%, according to NAB's Online Retail Sales Index.
The growth in online transactions - banking, bill payment and purchasing - is at the core of a revolution in customer service delivery, a revolution that Yieldify intends to catalyse.
Yieldify already has an established customer base in the region, working with food delivery innovator Delivery Hero to boost online sales and drive incremental value.
"Yieldify is already a highly valued strategic partner to Delivery Hero after only 4 months utilising their service and we are excited that they have chosen to establish regional headquarters in Sydney" said Tracy Richardson, Chief Marketing Officer at Deliveryhero.com.au . "Their team is providing us with an excellent service and they put forward a truly unique onsite targeting proposition. By driving conversions for Delivery Hero, Yieldify are making a measurable difference to our online user journey."
About Yieldify
Yieldify's multi-channel abandonment analytics platform enables top global brands to create personalised buyer journeys for their consumers, converting abandoning visitors into customers.
Their technology creates incremental value by optimising online conversion rates and driving lead generation.
Founded by brothers Jay and Meelan Radia in June 2013, Yieldify is among the fastest growing technology companies from the UK. With offices in London, New York, Berlin - and now Sydney, Yieldify enables eBusinesses around the world to communicate better with their consumers.
Contact: Emma Knox, Marketing Manager, [email protected], +44-(0)20-8123-9918
