Spanish, French and More for new "Globalized" Simpleview CRM

"This wasn't about swapping out dollar signs for euro symbols," he explained. "For the system to understand that '100,150.50' in Nepal and '100.150,50' in Norway mean the same thing and to be able to switch between language packs in real-time was no simple task."

The company then developed a process to ensure comprehensive interpretation for text throughout the software's interface, working with native speakers familiar with CRM and destination marketing.

"Not only will this bring a new level of ease and efficiency for our international customers, it opens the door to what's become the industry-standard CRM for destinations whose governments require native-language and bilingual solutions," George said.

Simpleview is currently finalizing contracts with three destinations that will take advantage of the company's "globalized" CRM next quarter.

Headquartered in Tucson, Simpleview has offices in Arizona, North Carolina, Pittsburgh and California, 165+ employees, and more than 350 destination marketing customers across North America and around the world. Learn more at www.simpleviewinc.com/global.