Online Dating Australia 2015: 'Mobile' Makes Money!

The annual turnover of the Australian dating industry currently stands at a whopping 112 million AUD. Providers of online dating services created a considerable hype about the"SmartphoneGeneration" for the first time.These topics, along with the consequences of the AshleyMadison hack on the infidelities of Australians, are covered in the current market study from DatingSitesReview.com.au.

Smartphone Users are Put Off Paying 

In 2014 and 2015, dating site providers have both, technically and with a view to sales strategies, taken advantage of the growing number of smartphone users who are looking for a partner on the Internet. The users' willingness to pay is, however, considerably lower as that of PC users. Nevertheless, the operators have done a good job of gaining the profits through the use of in-app purchases. With a per capita revenue of 5.5 AUD, Australia follows close behind the world market leader, the USA.

Cheating in Spite of Data Theft 

AdultFriendFinder (sex contact) and AshleyMadison (for affair seekers) were victims of hacking in 2015. Although the data of millions of members was circulated on the Internet, the majority of users continued their search for an affair unfettered: the number of new registrations in August was even higher than before the data theft. Liam Hennessy of DatingSitesReviews.com.au states: "The AshleyMadison hack has made the headlines, but this hasn't forced faithfulness on the Australians."

The complete market report:
http://www.datingsitesreviews.com.au/press/online-dating-market-au-2015.pdf

Onhttp://www.datingsitesreviews.com.au: "DatingSitesReviews.com.au" is an independent observer of the Australian online dating industry offering singles tips and information on finding a partner on the web.  It is part of the metaflake network, which operates from UK, Germany and Switzerland in 14 different countries.

Contact:
Dirk Pflitsch
metaflake.org, London-UK
Mobile +44(0)7405461224  
[email protected]