OTT Services Market: Regulatory Models for Net Neutrality Adopted Globally
The explosive growth of over-the-top (OTT) services has disrupted the telecommunications market by boosting competition and by creating a phenomenal traffic load on the transport pipes of ISPs. Network providers are using traffic differentiation to manage the increased volume and distribute the cost of additional capacity, which has raised equal-access concerns among online content and service providers and consumers. As many governments around the world strive to address the issue, regulators are grappling with how to maintain Internet equality without discouraging sector growth. Complete report of 63 pages is available at http://www.reportsnreports.com/reports/469781-ott-services-collaborative-regulation-can-promote-internet-neutrality.html .
Key Findings
The rapid uptake of OTT services globally is a major driver of the growth in data traffic for broadband providers. Popular OTT applications have disrupted the traffic management models of ISPs by exponentially expanding the volume of content carried over the Internet. The increased data load has created challenges for ISPs, which are coming up with methods for managing congestion.
Traffic management by ISPs has prompted governments to intervene to ensure Internet traffic equality. The need for government intervention to achieve a neutral Internet has been debated for a long time. Since the rise of the public Internet, governments have been weighing the merits of regulating such an expansive space against the risks of curtailing freedom.
Regulators must recognize the factors that enable a sustainable net neutrality program. A concerted implementation plan is needed to push forward the net neutrality agenda and attain sustainable progress. Some key enablers are identified based on each country's level of stakeholder cooperation and its progress in averting neutrality breaches.
Network operators must seek ways to partner with OTT content and app providers. In the past few years, a number of MNOs have chosen to partner with OTT service and app providers, as an alternative or parallel strategy to rolling out proprietary Internet applications. OTT partnerships reduce the time to market for the operators aiming to launch new Internet-based services.
Participation in multi-stakeholder initiatives can help ISPs engage in the policy-setting process of their respective countries. By participating in such initiatives, broadband operators can boost their influence and make sure their technical and economic interests are considered in the development of net neutrality rules.
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Explore more IT & Telecommunication market reports at http://www.reportsnreports.com/market-research/information-technology/ .
Another research titled World OTT markets - Markets & Forecasts up to 2019 - Markets - Players- Strategies provides a comprehensive worldwide and regional/country level market value database covering all principal OTT services for the period of 2010 to 2019.
Markets covered: Internet access and usage, search, social, mobile, video, e-commerce, communication, cloud, digital (music and books) and online gaming.
The above markets are also dissected from a business model angle, to include both paid revenues and advertising revenues from display formats including RTB.
4 regions and 15 countries covered: World, EU28, EU5, APAC; Brazil, China, France, Germany, India, Italy, Japan, Russia, South Africa, South Korea, Spain, Switzerland, Turkey, UK, USA.
The total telco services market is also provided as a means of comparison with the OTT services market.
Case studies of the principal Internet players (Amazon, Apple, Facebook, Google and Microsoft), including their acquisition and platform strategies are looked into, whilst also looking at other major players and trends to emerge, such sharing economy players (Airbnb/Uber) and impacts on regulation, and a look at players' financials. A detailed analysis of the dynamics of each OTT market is provided, including the key players, competition levels, perspectives and outlook. Browse complete report at http://www.reportsnreports.com/reports/410773-world-ott-markets-markets-forecasts-up-to-2019-markets-players-strategies.html .
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