Nielsen releases its 2024 Annual Marketing Report surveying global marketers on ROI strategies

The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI, but could miss out on key revenue opportunities without a cross-media strategy and approach.

The 2024 Annual Marketing Report surveyed marketers on topics including budget allocations and spending optimism, brand building strategies, media balance, and overall confidence. Some of the key findings globally include:

"Marketers manage a diverse and growing number of channels - each with a unique set of activation needs and performance metrics. Nielsen's Analytics Portfolio meets marketers where they are at - across channels and across objectives - to accurately measure and maximize returns across a complete marketing plan," said Tina Wilson, EVP and Group GM, Analytics Portfolio Companies, Nielsen. "Our research reaffirms that effective measurement requires an integrated effort across media to understand brand and performance metrics in the short and long term."

This is the sixth Annual Marketing Report produced by Nielsen. The report is based on survey responses in December 2023 from marketers who manage marketing budgets of $1 million or more, who work across a variety of industries (auto, financial services, FMCG, technology, health care, pharmaceuticals, travel, tourism, and retail), and whose focus pertains to media, technology, and measurement strategies. Download the report here.

About Nielsen
Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 50 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

View original content:https://www.prnewswire.co.uk/news-releases/nielsen-releases-its-2024-annual-marketing-report-surveying-global-marketers-on-roi-strategies-302126989.html