Matomy Launches myDSP - A Smarter Self-Serve Technology to Bolster Media Buyers' Growth-Driven Goals
"Media buyers work on average with 14 DSPs, which makes just managing DSPs complicated and cumbersome," said Ido Pollak, CTO of Matomy. "At Matomy, we are always looking for ways to streamline our clients' workload and deliver a smarter, more intuitive service. By leveraging insights from our experience with MobFox's powerful DSP, we were able to greatly simplify how media buyers plan, manage, optimize and report on campaigns. myDSP offers a smarter approach to self-serve advertising."
Matomy developed myDSP over the past year while working closely with Matomy's MobFox DSP media buyers. myDSP combines the superior service, supply and technology of MobFox and Matomy's internal DSPs, together with the new, unique combination of features for smarter programmatic advertising and optimization.
myDSP Includes a Unique Mix of Smart Features to Maximize the ROI of Media Buying:
Demonstrating Matomy's commitment to investing in pioneering advertising technology, myDSP joins Matomy's complementary suite of programmatic and performance-oriented solutions including the mobile ad platform MobFox, video ad platform Optimatic, and the recently announced holistic mobile advertising agency, mtmy. Built for media buyers by media buyers, the mtmy team will maximize programmatic media buys for advertisers on myDSP.
"Following the successful launch of our holistic mobile advertising agency mtmy, we are excited to see myDSP extend its superior service to marketers, enabling them to achieve and often surpass their metric-driven advertising goals," said Sagi Niri, COO of Matomy. "With their individual needs for optimization, media buyers gain flexible and powerful real-time control over all campaign attributes and the ability to directly convert customers with targeted offers."
Get more information and try out myDSP at http://www.mydsp.io.
About Matomy Media Group:
Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world-leading media company delivering smart technology solutions and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics, and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy offers a single gateway to digital media channels including mobile, video, display, social, email marketing, search marketing and domain monetization. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at http://www.matomy.com.
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Justine Rosin
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