Consumer Awareness Low but Interest High for IOT Solutions
Logo - http://photos.prnewswire.com/prnh/20130207/NE56457LOGO-b
Surveying consumers in the US and the UK, Strategy Analytics found that to adopt IoT solutions, consumers need to see long-term savings versus short-term spend; simple, easy-to-use interfaces; and systems which allow seamless interactions among all devices owned. In addition to making life easier and more efficient, nearly half of the consumers surveyed also felt that IoT could benefit their personal health and well-being. However, barriers to adoption included privacy and security; with around 80% of consumers surveyed holding strong concerns around who actually harvests their information and how and what it will be used for. Stability, accuracy, and reliability were also concerns, in addition to solutions not working seamlessly with other devices, and its cost outweighing any benefits.
Click here for the report: http://bit.ly/1jhyIm6
Christopher Dodge, Associate Director, MSX and report author, commented, "For IoT solutions to be widely adopted, consumers must trust these technologies explicitly; solutions must be compatible for control across all platforms; and full customization should be available to ensure that the user feels like they are in control of their experience and importantly, their own data."
Kevin Nolan, VP, UXIP, added, "Ultimately, consumers need to feel confident in using IoT solutions, knowing that their data will be harvested for their own personal benefit, and left to feel as secure as possible that their data will not be compromised in any way."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
About Media & Services UX
The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information
Press Contacts
US Contact: Christopher Dodge, +1 617 614 0711, [email protected]
European Contact: Diane O'Neill, +44(0) 1908 423 669, [email protected]
