comScore Announces the Beta Release of Mobile Metrix® in Ireland for Reporting of Smartphone and Tablet Audiences
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"Mobile Metrix delivers insight into how consumers are engaging with content across sites, apps, device types and operating systems, bringing critical third-party measurement to this significant and rapidly evolving space," said Mike Read, SVP and Managing Director for comScore in the UK. "This information is essential for publishers who want to make better informed decisions on the evolution of their mobile offerings and identify new opportunities to monetise their digital audience, while also providing intelligence for media buyers and planners who want to develop more effective campaigns."
As part of comScore's global rollout of Mobile Metrix, the version of the product in Ireland leverages comScore's census-based methodology that enables in-market mobile measurement without the need for a traditional mobile panel. The output delivers person-centric measurement for tagged entities. Publishers needing to understand and monetise their mobile audiences can improve their measurement by ensuring complete implementation of tagging for all pages and apps. Only tagged entities can be featured in the comScore rankings due to this census-only approach.
Mobile Metrix helps to answer the following questions:
comScore will be reporting its initial findings from Mobile Metrix at the IAB Ireland Mobile Connect conference on the 30th of October in Dublin.
To learn more about Mobile Metrix in Ireland, please contact us at [email protected].
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
