Square One Solutions Joins Optimity Advisors and Expands Firm's World-Class User Experience and Digital Capabilities

"We are excited to add Square One's competencies and capabilities to the Optimity family," said Rick McNabb, Optimity's Managing Partner and Chief Executive Officer. "Their addition is a strategic continuation of our mission to drive client success and innovation in an ever-evolving consumer-centric and digital world. By expanding our already successful, long-term partnership with Square One, we are able to deliver deeper value utilizing their creative and technology expertise and expand our services worldwide."

Together, the team is changing the way businesses conceptualize and develop solutions to improve their operations and performance. Combining visualization and emerging technology capabilities will now allow Optimity's clients to quickly picture operational changes through rapid prototyping, agile processes and change management. Clients can quickly see, understand and approve development for enterprise-wide solutions including system processes, web and mobile applications, and digital assets.

"The complementary services between our companies make our addition to Optimity ideal," said Chad Hahn, Principal and Chief Technologist at Square One. "From our collaborative culture to our passion for solving complex problems, we together deliver unprecedented client-first solutions. We look forward to growing our global client base."

About Optimity Advisors
Optimity Advisors is a specialized management consulting and advisory firm that combines deep industry expertise and integrated solutions to help companies enhance stakeholder value, improve operations, and address performance and risk related challenges. Optimity Advisors is comprised of professional advisors with deep domain expertise related to strategy, operational transformation, business intelligence, technology and regulatory compliance. Visit us at www.OptimityAdvisors.com.

About Square One
Square One is a full service professional services firm that uses design, technology and strategic thinking to develop creative, meaningful and well-rounded solutions. We push the envelope with creativity and technology to deliver websites, brands and application interfaces, each tailored to meet our client's project needs. We have the world-class knowledge of a large agency to handle global engagements, with the flexibility and intimacy of a creative agency to customize our solutions for each client and project.