Localization: The New Trend of Cross-Border E-commerce

Another conspicuous problem is the communication. It is very frustrating when people can not understand what their business partner is saying. Communication failure may lead to not only misunderstandings, but may also affect business. To tackle this problem, OSell has employed a number of local salespeople, who will guide the customers through the shopping process. This means no language problems, no time differences, and sharply increaded business efficiency.

"Localization is our top policy of Russia. We do more than just sell products, we are transforming the way Russians and Chinese do business as we make the shopping experience in both countries better," says Wang Kun, the marketing director of OSell.