Ataccama Acquires Tellstory, an Intelligent Data Visualization Platform

"Tellstory solves the problem of dashboards that are highly useful for analysts with specific, complex requirements, but painful for readers who are less skilled at configuring a BI tool, interpreting data, and finding critical bits of information. It visualizes data through data-driven stories, similar to a dynamic infographic. It leverages AI to provide active intelligence and data insights, selecting and highlighting the most interesting facts for the reader and recommending the optimal way to visualize them," says David Lazar, UX Designer of Tellstory.

Ataccama ONE Gen2 gives every user in a company the ability to easily find, understand, trust, and use their data assets. With embedded data profiling, data quality monitoring, and data previews, users are able to peek inside the data to understand if it's fit for the intended use, and if it can be trusted. Tellstory will take this experience to another level by providing rich data stories, relevant to a particular user or a team, on top of cataloged data assets. Data stewards will be able to add business context to the data, providing a deeper view into the business value of given data assets without the user ever leaving the platform.

Tellstory will also provide intelligent reporting capabilities for data quality projects, making it easy to share customized data quality reports. Similar functionality will be available on top of master data management repositories.

"The tool's ability to intelligently select data elements and highlights to present fits perfectly with Ataccama's ambition to provide users with a self-driving experience in data management and governance. Tellstory's vision, aims, technology, and company culture are closely aligned to those of Ataccama, making it a good match for Ataccama at the company and product levels."

Terms of the deal were not disclosed. The entire Tellstory.cloud team and leadership has joined Ataccama as part of the product organization.

Tellstory will be launched as a multi-tenant tool with a free tier version available, along with the Ataccama ONE Gen2 GA release in March 2021. Later in the year, Tellstory will be integrated within the existing Ataccama ONE platform for a seamless user experience. It will enhance data exploration in the Ataccama Data Catalog and provide intelligent analytical capabilities on top of Ataccama ONE.

Ataccama's customers will see increased value and benefits, including:

To learn more about Tellstory and sign up for early access, visit www.tellstory.cloud.

About Ataccama

Ataccama reinvents the way data is managed to create value on an enterprise scale. Unifying Data Governance, Data Quality, and Master Data Management into a single, AI-powered fabric across hybrid and Cloud environments, Ataccama gives your business and data teams the ability to innovate with unprecedented speed while maintaining trust, security, and governance of your data. Learn more at www.ataccama.com.

Media Contact: Pamela Valerio, Communications Manager, [email protected]