Industria
Suitsupply's SS18 Campaign Is Celebrating Gay Love on Their Global Platform
FROM DISCUSSIONS WITH FOKKE DE JONG, FOUNDER & CEO:
Q: Why a gay men's campaign now?
A: The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.
Q: Where will you be running this campaign?
A: We will be running this campaign on-line, throughout our social channels, within our stores and on outdoor billboards.
Q: Do you believe that this campaign carries the risk of negatively impacting business in countries where LGBTQ communities are not accepted?
A: Yes, we do believe there is potential for negative impact, especially in countries where we have a significant presence, that are known for contrasting viewpoints.
FOR MORE INFORMATION, VISIT:
Website: www.suitsupply.com
Instagram: @SUITSUPPLY
Media Kit: Suitsupply Media Kit
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