Editoria e Media
LeGuide.com Group :Turnover held up well in the third quarter - The fourth quarter will be impacted by Panda 4.1
In line with our targets, activity in the third quarter improved with turnover down by only 4% to EUR9.3m (vs. EUR9.7m in Q3 2013).
This improvement is due to the traffic diversification policy and mobile investments as well as the launch of redesigned websites.
A more detailed analysis of activity revels that, despite the solid performance of LeGuide.com in France (+9% in the third quarter), the group recorded a persistent decline in Ciao. The redesign of the website, which will be rolled out in the fourth quarter of 2014, should begin showing results in 2015.
For the first nine months, turnover therefore amounted to EUR30.6m, a 10.2% decline compared to the same period last year.
With Google's last release of Panda 4.1 on 26 September, the group's visibility was greatly reduced. The new Google algorithm will slow down performance in the fourth quarter.
Nonetheless, the group welcomed the European Commission's rejection of Google's third round of proposals in September, taking into consideration the extent of competition issues sustained by those propositions. Although the group supports the call for new concessions to limit the abuse of a dominant position, it hopes that the process-which has now been underway for nearly four years-is accelerated to help competitors develop in a fairer business climate.
In operational terms, the LeGuide group continued its development and announced a major new partnership with the group Le Figaro (Le Figaro.fr 9 million unique visitors per month - source: Médiamétrie June 2014).
LeGuide is also successfully pursuing its mobile deployment. After launching a mobile version of webmarchand in June, which led to 20% increase in performances for conversion rates, the mobile version of choozen is going online this week.
September is the third consecutive month in which LeGuide.com surpassed a million clicks on its mobile site, up by 60% compared to the same period last year. The group has therefore taken a confident turn in the mobile environment by adapting to consumers as their usage habits evolve.
www.leguidegroup.com
Copyright GlobeNewswire
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Source: %s via Globenewswire