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Superbet Group to acquire Belgium's Napoleon Sports & Casino
Belgium's iGaming industry represents a mature, fully regulated market with consistent growth, particularly in the online environment. The deal enables Superbet to diversify its CEE focus and accelerate online business development.
Napoleon has a strong brand presence in Belgium that ranks among the country's top three most-recognised. Its digital and omni-channel approach reflects the core DNA of Superbet's mission and adds momentum to the long-term business objectives.
"Napoleon's core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile. Additionally, we're looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond."
Napoleon Sports & Casino has been owned in the past 6 years by Waterland Private Equity Investments, a pan-European investment fund.
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Napoleon Sports & Casino is not Superbet's first acquisition. In 2020, Superbet acquired a 60% stake in online casino operator Lucky7 to expand its reach in the online gaming segment. The recent acquisitions come as evidence of Superbet's ambition to become a leading global operator, a vision which attracted a €175 mln minority investment from Blackstone Group in 2019.
Superbet was advised by Oakvale Capital, PJT Partners, Latham & Watkins, PwC, CMS and Herzog Fox & Neeman during the transaction, while the sellers were supported by Houlihan Lokey , EY, PwC, and Allen&Overy.