nShift: Back to school spending triggers 10% sales spike

In 2022, spending in the run up to the new school year shot up over 10% across multiple categories, including clothing, stationery, and electronics.^[1][2] A similar pattern is expected this year as families equip their children for a new year of learning.

nShift advises retailers to use the back-to-school period as an opportunity to thoroughly test their systems and processes in readiness for 2023's peak season.  In particular, it suggests focusing on:

Sean Sherwin-Smith, Product Director Post-purchase at nShift, said: "It's right that retailers focus many of their resources to ensuring they perform at their best toward the end of the year.  What they often overlook, however, is that the back-to-school rush in late summer presents a timely opportunity to road test their operations.

"A smooth delivery and returns experience is vital for delivering ecommerce success at the start of the new school year.  Families will expect real choice over when and how they receive their deliveries.  And with the first day of term set in stone, they won't have time to wait.  The returns process should be just as easy."

nShift customers see order values increase by 20%, reductions in cost-to-serve of 30%, and improved revenues by diverting almost 30% of returns to exchanges.

Visit nShift's 2023 Black Friday guide to learn more about preparing for this year's peak season.

About nShift

nShift is the global leading provider of cloud delivery management solutions enabling frictionless shipment and return of almost one billion shipments across 190 countries annually. nShift's software is used globally by e-commerce, retail, manufacturing and 3PL shippers. The company is headquartered in London and Oslo. It has over 500 employees across offices in Sweden, Finland, Norway, Denmark, United Kingdom, Poland, the Netherlands, Belgium, and Romania.

[1] https://www.mastercard.com/news/europe/en/newsroom/press-releases/en/2022/september-2022/back-to-school-season-expected-to-boost-retail-sales-in-europe-according-to-mastercard-spendingpulse/ 

[2] https://www.worldfirst.com/uk/marketplace-sellers/e-commerce-guides/back-to-school-e-commerce-guide/ 

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