Salute e Benessere
Kat Von D Departs + Sells Ownership Shares Of Kat Von D Beauty To Pursue Vegan Shoe Line And Music Tour -- KENDO BRANDS Acquires Remaining Stake, Renames KVD Vegan Beauty
SAN FRANCISCO , Jan. 16, 2020 /PRNewswire/ -- Kat Von D Beauty announced today that founder Kat Von D has made a full departure from the brand to focus on other artistic endeavors (namely, her vegan shoe line and upcoming album), thus making KENDO the sole owner and force behind the beauty line. Effective immediately, the brand will now be called .
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8664451-kat-von-d-departs-from-namesake-brand-kendo-kvd-vegan-beauty/
The company will continue offering its current product lineup, as well as creating new, innovative high-performance, vegan, and cruelty-free makeup for consumers all over the world. continues to value self-expression and compassion, and be an early adopter of buzz-worthy collaborations with entertainers, brands, arts organizations and animal charities. The development of the brand and its iconic products have been the result of a twelve-year partnership between Kat Von D and KENDO.
, CEO, KENDO stated:
, Founder and Artist explained:
The brand launched in 2008 with four red lipsticks. Today, has more than 250 innovative products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at SEPHORAs and kvdveganbeauty.com. Since its inception, has won extensive awards, nationally and internationally, for innovative and best-in-class product formulas, packaging and marketing. Thus, resulting in long list of time-tested, best-sellers, including but not limited to: