APAC and Parts of LATAM to Lead Public Relations Market Growth Till 2020, Says Beroe Inc

https://www.beroeinc.com/category-intelligence/public-relations-market/

Beroe, which is based in North Carolina, further stated that procurement experts can access this report on its recently launched market intelligence platform Beroe LiVE: live.beroeinc.com

The PR industry is experiencing changes in response to new technology, expansion of new communication channels and greater use of data analytics, with the strength of the digital spend continuing to be the major growth driver of the PR industry overall. However, PR firms are facing a talent crunch with a lack of resources to meet the growing needs for diverse talents across mediums, resulting in buyers opting for digital agencies over PR agencies.

Recent expansions of PR agencies reflect a trend that indicates that buyers are looking at reducing roster size and want to have global contracts with incumbents. Relevant trends affecting the PR market till 2020 include specialized agency engagement, digital PR, talent crunch management and performance-based compensation.

Key Findings:

The research methodology adopted for the report included:

As expectations increase for demonstration of return on investment for all communications spending, there has been (and will continue to be) an increased focus on measurement and evaluation, where most of the buyers are investing 5–7 percent of their PR budgets in measurement. Big spenders in the CPG, BFSI, and pharmaceutical industries are consolidating their spend and service lines to increase their negotiation power based on the volume of business.

The report also includes:

Market Analysis:

Supply Analysis:

Procurement Best Practices:

End-user Industry Update:

Emerging Sub-Services:

Emerging Best Practices:

About Beroe Inc.:

Beroe is the world's leading provider of procurement intelligence and supplier compliance solutions. We provide critical market information and analysis that enables companies to make smart sourcing decisions—leading to lower costs, greater profits and reduced risk. Beroe has been providing these services for more than 13 years and currently works with more than 10,000 companies worldwide, including 400 of the Fortune 500 companies.

To learn more about Beroe Inc., please visit: http://www.beroeinc.com

Media Contact:
Debobrata Hembram
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