Global Social Networking Market 2015-2019 - Demand for Ubiquitous Content Access

The global social networking ad-spending market to grow at a CAGR of 23.12% during 2014-2018.

Social media is not limited to Facebook, Twitter, and Google+. Currently there are more than 800 active social networking sites and several platforms, including mobile applications and digital pages for people to interact.

The report covers the present scenario and growth prospects of the global social networking market for the period 2015-2019. We provide an outlook on social networks, its implication on brands, how brands are utilizing social media platforms for marketing, and on social network ad spending.

The global social networking market is highly fragmented with the presence of a large number of small and large players. In this report, we present a detailed description of the key players. In addition, we discuss the major drivers that influence growth, the challenges faced by marketers and the market as a whole, and the key trends emerging in the market.

There has been a shift in how people consume media. Consumers are demanding ubiquitous content access. Along with growing mobile Internet access, this will enable consumers to be connected to social networking all the time. This will provide an opportunity for marketers to reach out to their audiences through mobile devices.

According to the report, Social networking advertising has a higher percentage of return than traditional advertising. This can be understood by the following exhibit. It gives the cost of reaching an audience of one thousand through the given channel. The cost is lower for social networking sites than traditional TV ads.

Further, the report states that most brands have been using traditional marketing channels for decades. It has become their comfort zone, which they are reluctant to leave. They are skeptical about the new medium, which is an unexplored territory. Though most of them give the ineffectiveness of social media as a reason, the truth is fear of failure.

For more information visit http://www.researchandmarkets.com/research/4p6sj4/global_social

Laura Wood , +353-1-481-1716, press@researchandmarkets.net