Ubleam Accelerates the Launch of the "BleamCard", the 1st Augmented Reality Business Card, by Means of a Crowdfunding Campaign

Although only unveiled in December during LeWeb13, the BleamCard is already enormously successful. To meet demand, the Toulouse-based start-up Ubleam is launching a Crowdfunding campaign in order to accelerate the marketing of the product and to highlight the viral phenomenon. You can take part in this right away on the Indiegogo platform: http://www.bleamcard.com/indiegogo.

PARIS, 23/04/2014 (informazione.it - comunicati stampa - editoria e media)

     

 

**. There has been some discussion in recent years about this historic medium of communication focusing on originality and creativity, whether to have printed business cards or engage in social networking. Rather than pitting these two concepts against each other, Ubleam's approach is to combine print and digital to gain the best of both worlds and to launch a different and innovative product: the BleamCard.

Usually a static and silent product, the business card has been transformed into    

, holders offer their network instant access to their : contact details, networks, and, for professionals, there is access to marketing content, links, websites, blogs, etc. such as the number of views and the geographical location of scans of the paper card, sorting of contacts, etc.

  

  

Building on the success of a product so eagerly awaited on the market and an award winner at LeWeb13, the Toulouse-based start-up to raise funds and officially launch the service.

Backed by

Ubleam aims to raise to accelerate the marketing and development of the BleamCard SaaS platform. In addition to just raising funds, the Ubleam team wants to highlight a viral product already eagerly anticipated by an audience which has already been won over.

explained Olivier Mezzarobba , co-founder of Ubleam.

This campaign is an opportunity for the French start-up Ubleam to popularise the use of the bleam and augmented reality through a universal and inter-generational to foster international growth.

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* : the 1 interactive logo offering a unique augmented reality experience and new "mobile marketing" usages.

** Printer National, Business Card Designs, Wikipedia, http://www.ipsos-na.com

*** http://www.printisbig.com/

  

Ubleam developed the 1st standard of mobile augmented reality and was an award-winner at the LeWeb13 Paris international conference. The bleam* (a smart logo) enables marketing and merchandising materials to be digitised and to monitor performance in real time on the Ubleam platform. This innovation also revolutionises industrial traceability by introducing new mobile interactions which result in saving time and money.

Many brands and companies are already using the bleam and its platform: Krys, B&B Hotels, Radisson, Stabilo, Capgemini, Airbus, stakeholders in the gas sector, etc.

Founded in 2011 by Samuel Boury and Olivier Mezzarobba , the Toulouse-based start-up Ubleam launched its SAAS products in France in 2013 and anticipates achieving 1m users with its flagship product (the 1 augmented reality business card).

For further information: http://www.ubleam.com/