Transforming Advantages into Quality Products: Yili to Enter Southeast Asian Market to Bolster Local Industry
"Southeast Asia, the region with the fastest economic growth rate in the world, has almost unlimited potential; particularly in the development of the dairy industry", said Yipeng Zhang, the VP of Yili Group. "In the future, Yili will diversify investment in Southeast Asian countries, bringing health products and concepts, and will also share new opportunities with local partners."
Transforming Advantages into Quality Products in Southeast Asia
In recent years, Yili has sped up its expansion into the Southeast Asian market. Yili launched the "Joyday" ice cream brand in Jakarta, Indonesia, marking the milestone in the establishment of a "dairy silk road" defined by a sharing of delicious and nutritious dairy products. Following that, Yili quickly announced the acquisition of Chomthana, Thailand's largest ice cream and frozen food distributor.
Yili has been adhering to its talent localization strategy. More than 85% of the employees of the Group's subsidiaries in Thailand and Indonesia are local nationals. At Chomthana, Yili's subsidiary in Thailand, over 800 jobs have been created, including many for the disabled.
With an emphasis on innovation to create healthy products, the company established the "WISH" system (World Integrally Sharing Health) in 2017 as guidance for its corporate social responsibility practices which cover public welfare, nutrition, safety, education and culture.
About Yili Group
Since 1956, Yili Group has been the largest dairy producer in
China with over 60 years of development. Now, Yili ranks first in
Asia according to the 2018 Rabobank "Global Dairy Top 20". The group has been proactively planned for high-quality milk sourcing from the golden belt area in
Asia, Europe, Oceania and the Americas and aims to become the world's most trusted health food provider.
Contact:
Liu Yu
+86 10 5864 0418
[email protected]
Photo - https://mma.prnewswire.com/media/949360/Yili_Group_dairy_invest.jpg
