Economia
CapMan Russia invests in Kidburg - the first Russian operator providing children's educational entertainment services
Press Release - 24 October 2014 at 10.00 a.m. EEST
CapMan Russia II, a fund managed by CapMan, has acquired a 40% share in Kidburg - the first Russian operator providing children's educational entertainment services . Kidburg is CapMan Russia II fund's second investment. The aim of the transaction is to further expand the company's operations in Russia.
Kidburg provides children's educational entertainment services, referred to as edutainment, which is a niche business area of family entertainment. The company is founded in 2009 and based in St. Petersburg and Rostov-on-Don. The third Kidburg service unit will be opened in Moscow in December 2014. The services are targeted to children between the ages of 2 and 14 years old and are provided in local shopping centers where children's activities are in high demand. Currently, Kidburg unites three formats: Skazkin Dom, an interactive theatre-museum, LabirintUm, an interactive museum of recreational sciences and Kidburg, a children's city of professions.
"We are very excited of Russia II fund's second investment. Kidburg is the first Russian operator with a systematic approach to edutainment, which is a promising and fast growing market niche in Russia and all over the world. Together with the company management, our aim is to expand Kidburg's operations in to the largest cities in Russia and further develop the concept," comments Alberto Morandi, Partner at CapMan Russia and responsible for the investment.
Kidburg is CapMan Russia II fund's second investment. The CapMan Russia team is currently investing from the CapMan Russia II fund in fast-growing consumer sectors that benefit from Russia's expanding middle class.
Further information:
Alberto Morandi, Partner, CapMan Russia, Tel: +7 495 620 4885
Anna Shchegol, Director of Marketing, Kidburg, Tel: +7 921 353 37 16
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