Agricoltura
Connected Food: "Connected, Collaborative, Insightful" Data use is the Future of Agriculture at Barbican Event
ingest and said Mr Suddon.
In his responses, Mr Suddon addressed a key factor that has continuously undermined agribusinesses' attempts to implement their own technological solutions: it's simply not their strong point. he said.
Every link in the supply chain – from manufacturers through to farmers – stands to benefit from an industry that is connected and dynamic in their use of data. For farmers, this means a more informed and reliable supply chain behind them, in addition to the valuable data insights that help them to be more compliant, efficient, and profitable.
In particular, this will also help alleviate some of the pressures relating to climate change, making the required drastic structural shifts more accessible to the industry. For many agribusinesses, the will exists to mitigate the effects of climate change, but the solutions are out of reach. With complete insight into one's own business practices and infrastructure – or, at the farming end, a firmer and more precise form of agriculture that lessens waste and boosts yields – these are made accessible and intuitive.
said Mr Suddon.
At its heart – as summed up by the chair, John Oswald – the debate focused on three main issues facing the agriculture industry. Firstly, agribusinesses usually don't fully understand the value of the data they produce every day, primarily because the mechanisms by which to understand that value have largely been unavailable until recent years. Secondly, every party in the supply chain has certain responsibilities to one another, but those are often defined too vaguely and without robust systems to ensure all parties meet their obligations. Lastly, the concept of food production encompasses a lot more than we commonly believe: it's soil, it's climate, it's water, it's energy, it's culture. We can forget the complexity of it. Whatever happens in agriculture, we need a solution ready to face those large implications.
Lindsay Suddon offered a more concise summary of Proagrica's vision for the farming industry:
Visit Proagrica.com to learn more.
Proagrica, part of RELX Group, is a global provider of independent connectivity and data-led insight across the agriculture and animal health markets. We deliver actionable intelligence to drive business growth across the value chain. Our superior products and services connect and empower industry participants to address their key needs around trading, productivity and compliance.
Our solutions are built around the key competences of data connectivity and data analytics delivering seamless supply chain management, supply chain standards compliance, and customer insight and engagement, essential for businesses looking to improve their value offering and expand in the modern marketplace.
Proagrica also encompasses performance-boosting farm management software brand Farmplan, and industry-leading media platforms, including Farmers Weekly.
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RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 30,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the
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