"We are truly excited to expand our Midwest footprint via the multistate agreement with Caesars Interactive Entertainment and bring a top sports betting offering to the Iowa customers," says Manuel Stan, SVP Kindred US. "The Iowans' passion for football is unparalleled and we are confident we can bring an exciting product just in time for the start of the Football season". "From Iowa's biggest rivalries between the two home college teams, Cyclones and Hawkeyes, to the anticipation of its bordering state, Kansas City's journey to the Super Bowl - we are expecting an increasing interest from returning customers as well as newly acquired customers", concludes Stan.
The Iowa Sportsbook app will be available for customers both in Apple Store and Google Play Store. Iowa is Kindred's fifth state after successful launches in New Jersey, Pennsylvania, Indiana and Virginia. The next important launch will be Arizona which is expected to go live soon as Unibet's sixth state in the US. The Group has conditional market access in California, Illinois, Ohio and three additional states.
Kindred will continue to invest in growing its US operations where market conditions support a sustainable business model.
For more information
Manuel Stan, SVP US, Kindred Group
Maria Angell-Dupont, External Communications Manager
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