Kindred partners with EASG to promote safer gambling

"For us promoting the Bettor Time App is a given and it is in line with our commitment of zero per cent revenue from harmful gambling by 2023. The technology behind this app with Zafty's unique machine learning algorithms that take the recorded activity and learn each user's normal behaviour is very interesting. This app can help users make better informed decisions about their gambling. We are proud to promote this app and I recommend other operators to follow," says Maris Catania, Head of Responsible Gambling and Research, Kindred Group.

On the surface, the self-control app is essentially a time tracker that monitors a user's time spent on gambling-related activities across all operators. To measure their use, the app timestamps recognised gambling products that are open and front of screen.

How does the app work?

The important work goes on in the background. Zafty's unique machine learning algorithms take the recorded activity and learn each user's normal behaviour. Once this baseline has been established, the system can monitor changes in activity, sometimes very subtle, that might indicate early signs of problem behaviour; for example, a player who regularly bets for two hours on a Saturday morning suddenly starting to play at midnight on a Tuesday.

Based on the level of change in the user's behaviour, the app will recommend tailored features and support that will help the user to restore their gambling behaviour to a healthy level.

CONTACT:

Maria Angell Dupont,
External Communications Manager, Kindred Group
+46 72 165 15 17
[email protected]

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https://news.cision.com/kindred-group/r/kindred-partners-with-easg-to-promote-safer-gambling,c3364476

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