Automobili Pininfarina to Invest Over €20m in 'PURA' Design Cooperation for Luxury and Performance Electric Vehicle Range

     (Photo: https://mma.prnewswire.com/media/790292/PURA_Design_Philosophy.jpg )

     (Photo: https://mma.prnewswire.com/media/790295/Paolo_Pininfarina___PF0_Prototype.jpg )

     (Photo: https://mma.prnewswire.com/media/790293/PF0.jpg )
 

Michael Perschke , CEO, Automobili Pininfarina, said: "

Silvio Pietro Angori, CEO, Pininfarina SpA, said:

To commemorate the strategic alignment that brings the new luxury car brand together with the famed Italian design house, two images of the PF0 prototype have been released. Together they hint at Automobili Pininfarina's 'PURA' design philosophy for both its cars and brand, and represent Pininfarina's famed focus on a balance between design and engineering. With its elegance, simplicity and purity of design, underpinned by extreme technical innovation, PF0 clearly shows how Pininfarina SpA will combine its design, engineering heritage and philosophy into the first-ever solely Pininfarina-branded cars.  

As with all Pininfarina-designed cars, the end product is more than just a styling exercise. The Italian coachbuilder, known for designing many of the world's most iconic cars, has always viewed automotive exterior and interior design, the driving experience, the passenger experience, and engineering innovation as equal partners. This design purity, where form and function are inseparable, defines what Automobili Pininfarina is terming its 'PURA' design vision for its own range of cars and all brand touchpoints.

Luca Borgogno , Design Director, Automobili Pininfarina, said: "

Starting with PF0 in 2020, 'PURA' will ensure that Automobili Pininfarina cars match purity in design with energising performance derived from optimised aerodynamics, ground-breaking engineering solutions, and the extreme - yet manageable - power that electrification offers.

Carlo Bonzanigo, Design Vice President, Pininfarina Group, said: "   ."

As work continues in Cambiano on Automobili Pininfarina's future range of cars, the Munich -based company has started presenting the PF0 prototype in Europe . The first potential European clients and the first luxury car retailers aiming to represent the brand in the region have met at a series of VIP events hosted by legendary racing driver and new Automobili Pininfarina Development Driver Nick Heidfeld. Early feedback indicates strong demand for PF0 and significant interest in plans for future cars that will all be luxury, fully-electric and low-volume within their sectors.

Experienced automotive executive Jari Kohonen joins Automobili Pininfarina as Chief Sales Officer with responsibility for global business development and an initial focus on developing the new retail network and customer and prospect engagement strategy. Kohonen will take specific responsibility for all sales, aftersales and network development operations. As a European with significant global experience, he joins at the perfect time as Automobili Pininfarina begins to target Europe , the Middle East and Asia following the successful PF0 debut in North America over the summer.

Michael Perschke , CEO, Automobili Pininfarina, said:

Jari Kohonen , Chief Sales Officer, Automobili Pininfarina, said:

PRESS CONTACTS 
Dan Connell - Chief Brand Officer    
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