Fitness Services Diversification and Portfolio Expansion: There has been a stress towards developing additional and supplementary services, on the part of fitness service brands. The move has been a reaction to increasing demand for services such as Zumba classes, Pilates, Cross-fit, Kickboxing, MMA, Sauna, Salon and Spa among many others. Moreover, gyms are now offering their members the entire fitness service solution, by offering nutritional products such as dietary supplements and proteins, fitness apparel and fitness products. In this way, they are catering to the entire fitness journey of their members, from fitness activities, to diet to consultation. This trend would be in focus in the future, with fitness brands looking to focus more on enhancing member retention through enhanced customer satisfaction.
Emergence of Online Workouts: With the Covid situation restricting any face-to-face fitness activity during the curfew period in the Kingdom, many fitness brands have resorted to digital methods to keep their members fit and engaged. Fitness service brands have started to regularly post online workout videos accompanied by heath and diet tips, to assist their members to workout from the comfort of their home. Some fitness centres have also introduced paid online personal classes, which allow the customer to virtually simulate the workout routine, with the help of a personal trainer. The curfew period for gyms, may act as a blessing in disguise for gym centres, as with the help of technology, they are now able to target an even larger audience, which may enroll full-time at the gym and once the situation eases out.
Analysts at Ken Research in their latest publication "Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)" observed that rising female adoption of fitness services, heavy investment by fitness center brands to target remote areas & the nascent women fitness segment and supportive government measures in light of the realization of the National Transformation Plan's goals will drive steady growth in the Fitness Services Market in Saudi Arabia. The Saudi Arabia Fitness Services industry is expected to grow at a CAGR of ~10.7% in terms of revenues during the period 2019-2025.
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The Vietnam Fitness Services industry revenue has increased at a positive double digit CAGR during 2013-2018. The market is placed is at growing stage with high potential in future expansion in both urban and sub urban areas. The total addressable market in Vietnam for fitness services has been expanding. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain fitness centers visibility, increasing health consciousness in population especially within age category of (15-64) years. Increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases have been the major factors which have driven the demand for fitness services centers in Vietnam.
Oman Fitness Services Market Outlook to 2022 - By Gym Membership and Personal Training, by Region (Al Batinah North, Al Batinah South, Ad Dakhiliyah, Dhofar and Muscat) , by Gender and by Membership Subscription (Annual, 6 months, 3 months, 1 month)
Oman fitness services market has witnessed a substantial growth in the past few years with a CAGR of close to 7% during 2012 to 2017. Rapidly rising obesity rate, heart problems, and increase in the consciousness about the personal health have propelled momentum to the market. Male and female population between 15 to 44 years has increased at a rate of more than 7% and 3% respectively during the review period. The number of fitness centres in Oman has increased with the expansion in the number of organized gyms and increase in the number of female specific fitness centers. Major contributing factors to the boost in revenue had been the addition of integrated fitness services such as, Yoga, Pilates and Swimming; provided under one roof, demand for personal training and others. Various macro economic factors have also contributed to the increase in demand. These include factors such as rise in total population, increase in obese population, increase in household consumption expenditure and GDP. All these factors have contributed to increasing the market for fitness services in Oman.
UAE Fitness Services Market Outlook to 2022 - By Market Structure (Organized and Unorganized), By Subscription Period (1month, 3months, 6months and 1year), By Region (Dubai, Abu Dhabi, Sharjah and others), By Revenue Stream (Membership Fee and Personal Trainer Fee)
The UAE Fitness Services market has grown at a strong CAGR during 2012-2017. Currently, the market is placed at growing stage with high potential in future expansion in both urban and sub urban areas. The total addressable market in UAE for fitness services has been expanding. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain fitness centers visibility, increase in population especially having age (15-64) years has been the largest end-user segment of the market. Growing health conscious population, increasing disposable income, rising awareness regarding obesity and to overcome health issues such as diabetes, hypertension and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in UAE. A substantial increase in awareness amongst population in cities & smaller towns has provided major thrust to this market. Shift in demand of people from hard core gym training exercise to other group exercise such as Pilates, Zumba, Aerobics, Martial Arts, Cross Fit has been the major fitness exercises which has drive the market. The market has been swelled with unorganized fitness centers which majorly do not offer these services and majorly focuses on hardcore gym exercises due to less availability of space and low membership subscription charged. Major catchment areas of fitness service centers has been Dubai (Jumeirah, Dubai Internet City, Al Barsha), Abu Dhabi (Al Khalidiyah, Al Zahiyah, Al Wahdah), Sharjah (Al Majaz, Maliha Road, Al Nahda), Al Ain (Central District, Al Mutawaa) and many others.
Ankur Gupta, Head Marketing & Communications
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