Adjust Report Finds SKAN 4 Migration Leads To Decreased Cost Per Acquisition And Increased Conversion Rates on TikTok

"Mobile app marketers are eager to refine their iOS campaign measurement and optimization strategies with privacy-centric attribution, but there's still hesitancy about moving to SKAN 4," said Katie Madding, Chief Product Officer at Adjust. "With the continued industry shift toward prioritizing user and data privacy, now is the time for a shift in mindset toward the possibilities of post-ID attribution on iOS. The data-backed insights detailed in our guide empower growth marketers to dig into and embrace SKAN 4's functionality."

Adjust's ebook details how to leverage SKAN 4's new features to maximize campaign visibility and performance on iOS, diving into use cases for different verticals and business models. It also reveals how TikTok and Adjust support SKAN 4 functionality and explores:

The ebook also offers a sneak peek at SKAN 5, including expected upgrades and additions, as well as a wish list for new features. For additional insights and to download the full ebook, click here.

About Adjust
Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics provide visibility, insights and essential tools that drive better results.

Media Contact
Adjust
Joshua Grandy
[email protected]

Photo - https://mma.prnewswire.com/media/2282548/Adjust_Features.jpg
Logo - https://mma.prnewswire.com/media/1513214/Adjust_logo.jpg

View original content:https://www.prnewswire.co.uk/news-releases/adjust-report-finds-skan-4-migration-leads-to-decreased-cost-per-acquisition-and-increased-conversion-rates-on-tiktok-301994492.html