Condom Market Size to Reach Revenues of around USD 13 Billion by 2026 - Arizton
Key Highlights Offered in the Report:
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Condom Market – Segmentation
Condom Market by Product Type
Condom Market by Distribution Channel Type
Condom Market by Material Type
Condom Market by End-user
Condom Market – Dynamics
Durex Partnering with RED, 2018-2020 – The campaign adopted by Durex involves the brand partnering with RED (HIV Charity) in a three-year tie-up intending to raise awareness among young consumers on AIDS. The company released a new product called (DUREX)RED in more than 25 global markets during this time. Such campaigns have remained successful in attracting significant attention throughout the countries and regions. Such campaigns are helpful in creating a crucial impact on condom buyers and are even crucial for the launch of exclusive product extensions in the existing or new markets. Vendors can consider using such campaigns for efficiently branding their products in the market. Keeping into consideration that condoms are often treated as products to be sold under secrecy or products associated with cultural shame or taboo across societies, most vendors strategize their marketing and branding campaigns to portray a correct public image.
Key Drivers and Trends fueling Market Growth:
Condom Market – Geography
APAC is led by China, where condoms are witnessing a surge in demand owing to the presence of a large population base, awareness of condom usage, and affordability. The condom market in APAC is witnessing high growth in India, China, Japan, and South Korea, and these devices are also gaining popularity among end-users. APAC is also witnessing rapid urbanization. According to the World Bank Group, the number of urban households in the region is likely to rise by about 68% from 2010 to 2030. The high urbanization rate in developing APAC countries will bolster the demand for condoms as people are aware of the products and will have access to them in retail stores or drug stores. This is expected to develop the demand for condoms in the region during the forecast period.
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Condom Market by Geography
Major Vendors
Other Prominent Vendors
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