Aviva Stadium Takes a Punt on Digital Media
The Aviva Stadium, Dublin, is the heart of Irish sport with capacity for over 51,000 spectators and the home venue for both the Irish Rugby Union and Soccer teams. Having been chosen in recent years to host marquee events including the UEFA Europa League Final, the Nations Cup and will host the 2013 Heineken Cup Final, they added further to their growing reputation by being chosen to host the US College Football game between Notre Dame Fighting Irish and the Navy Midshipmen, a game dubbed the Emerald Isle Classic.
(Photo: http://photos.prnewswire.com/prnh/20121008/567349 )
The event was held on the 1st September, and joining the sportsmen from across the Atlantic were 35,000 American and 15,000 Irish sports fans filling virtually every seat in the Aviva Stadium, and creating a carnival atmosphere in Dublin.
With the game bringing an estimated 100million Euros into the local economy, it was vital that the Aviva Stadium team maximised their own revenue potentials, and so decided to take advantage of their existing screen real estate by investing in a digital media solution; a solution which used a mixture of digital signage, live TV, match day feeds and video streaming straight from post production suite.
With over 200 screens around the site the advertising possibilities were great, and with the option to stream the game live to each screen simultaneously they could also enhance their customers' experience. Making matters even simpler, the entire solution was controlled from a single, central, web based management system, ensuring it was simple and quick to update or amend anything on their screens.
Ronan Burke from the Aviva Stadium team was delighted with the performance of the system; "This was a real one off opportunity for the Stadium and so we knew we had to get it right. Thanks to the support of the Tripleplay and NextGen teams we did, and we sent 50,000 college football fans home happy having had a top class experience."
Since the Notre Dame-Navy game, the Aviva Stadium has also utilised their signage for other events and, most notably, music concerts, including Lady GaGa's recent appearance at the stadium. Again, the screens were used to advertise and show special in-stadium offers, ensuring maximum use of their digital media solution.
Tripleplay's Paul Harris was delighted to be a part of the event; "Working with our partner Nextgen on this project has been a pleasure. It was a great example of how effective our solutions can be and how they can enhance great events such as these!"
The NextGen Group is the Irish distributor of Tripleplay Systems.
About Tripleplay:
Tripleplay Services is a specialist digital television, signage and video streaming software provider offering products and services designed to meet the needs of enterprise customers including corporate users, education, retailers, hospitality, stadia and residential premises. Our customers are able to deliver television, on-demand video services and digital signage over IP using our open standards products which are designed for viewing on PCs / MAC and flat screen displays.
Tripleplay has offices in the UK, Spain and Australia and a global partner network allowing it to provide local customer support to its extensive worldwide customer base.
http://www.tripleplay-services.com
About The NextGen Group
The NextGen Group is a value adding distributor of chief networking, security and digital media solutions. We provide industry leading solutions such as Next Generation Firewalls/Intrusion Detection, Application Load Balancing/Application Firewalls, SSL Based Remote Access and Authentication, LAN Switching, WAN Routing, WLAN, Digital Signage and IPTV for the Hospitality, Retail, Corporate and Educational Markets.
For further information contact [email protected] or call 076 603 5240, The NextGen Group, Premier Business Centre, 3013 Lake Drive, Citywest Dublin 24
About Aviva Stadium
Our mission is to run a world class international stadium, which is an outstanding venue for football, rugby, concerts and conference business, and which provides a top class experience for customer, players, coaches, media, commercial partners and staff.
Media Contacts:
James Keen, Tripleplay Services, Marketing Manager
Cromwell House, 14 Fulwood Place, London, WC1V 6HZ
T: +44-845-094-3326
[email protected]
http://www.tripleplay-services.com
