Chatime Delivers 'Cups of Joy' to Consumers Worldwide with Brand Refresh

"In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them," said Henry Wang, Chairman of Chatime. "Our updated brand is designed to catch consumers' attention and inspire curiosity and excitement to reward yourself with a cup of joy."

"Chatime's new brand reinforces that we are committed to delivering an inclusive customer experience in every cup. We embrace our customers' choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently," said Teresa Wang, Co-Founder of Chatime. "Our beverages offer value and serve many purposes for today's consumer, whether they are looking for a moment to rest for their mental health, asocial outlet for spending time with loved ones, or simply a means to recharge for the day ahead. We're here to support our customers with cups of joy."

Many Chatime establishments offer customizable options including sugar-free syrups and dairy-free or soy-based milk replacements that contribute to the drink's increasing popularity. And, with the continued addition of beverages to Chatime menus, the brand is well positioned to satisfy the preferences of more consumers and stay competitive in the broader beverage market.

To learn more about Chatime and its franchise opportunities, visit Chatime.com.tw/en/.

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