Hyundai Motor Revives Vintage Seoul with PONY Heritage Model in ZEPETO 3D Avatar Universe
The virtual world on ZEPETO, named 'Timeless Seoul,' transports users back to Seoul in its vibrant 70s and 80s era when the PONY was South Korea's most popular car. Users can explore retro K-culture elements, such as old vinyl record shops and mom-and-pop shops, and interact with wearable accessories and themed photo zones that are set up for posting on social media.
Hyundai Motor invites the global Gen Z audience to rediscover the iconic PONY, a timeless symbol of the company's heritage. Through an immersive experience that redesigns old K-culture from retro perspective, the younger generation will build a natural and engaging connection with the PONY's enduring legacy.
Mixed with a captivating retro aesthetic, the PONY serves as a unique brand touchpoint, seamlessly bridging the brand's history to the latest IONIQ 5, which proudly carries forward PONY's design DNA.
To further engage with ZEPETO's high popularity in ASEAN countries, Hyundai Motor will hold offline events at the Bangkok International Motor Show 2024 (March 25 – April 7) and at Hyundai Motorstudio Senayan Park in Indonesia (March 28 – April 11). Visitors can step inside the real-life ZEPETO photo zones and share their pictures and stories on social media for a chance to win special prizes.
More information about 'Timeless Seoul' ZEPETO content can be found on Hyundai's worldwide social channels (Instagram or Facebook) or the Hyundai Motor Official Website.
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