Millions of UK Homeowners to Ration Heating This Winter

Millions of UK homeowners look set to ration how long they have their heating on this winter, according to research from leading home assistance company HomeServe.

     (Photo: http://photos.prnewswire.com/prnh/20141029/713483-INFO )
The independent poll of 2,000 UK homeowners revealed that 31% will be rationing how long they have their heating on during winter 2014. In addition, those surveyed said boiler breakdown is one of their biggest winter concerns (11%) with a further 18% stating they will ration which areas of their homes to heat.

And with Christmas less than two months away, 10% of homeowners are also expecting to face a heating bill that's more they can afford. Separately, 10% are also expecting to raid their savings to cover the costs of heating their homes.

The poll also shows that, as millions dress up for the annual Halloween celebrations, 31 October is the most popular day in 2014 for people to press the "on" button on their boilers and home heating (28% of those polled). Therefore, this year HomeServe is declaring 31 October national "Boiler Switch On Day".

"This research shows that people really have to make some tough decisions this winter, a time of year when the UK's homes work hardest" said Greg Reed , HomeServe's Chief Marketing Officer. "We're not surprised to see that boiler breakdown is a source of worry, but we are on stand-by every day to support people if they need us."

HomeServe is offering consumers a range of handy hints and tips for homeowners experiencing common boiler problems, at http://www.homeserve.com/help-advice/boiler-heating/common-boiler-problems .

"Our website has plenty of help and advice for those experiencing boiler problems this winter along with a wealth of information on how to protect the home against the winter weather," added Reed. "We're here to help hard working homes."

A new HomeServe television and online advert has also been launched, showcasing HomeServe's boiler cover offer this winter- visit http://www.youtube.com/homeserve to find out more.

Those looking to take steps to protect their property this winter and find out more about HomeServe's range of home assistance policies, can visit http://www.homeserve.com.

Research conducted online by Canadean Consumer on behalf of HomeServe, October 2014 among a representative sample of 2,000 UK adults. Regional breakdowns of the survey data is available on request.

HomeServe is a national home assistance company providing plumbing, drainage, electrics and heating maintenance and repair services through its own network of directly employed and sub-contracting specialist engineers. Around 2 million people in the UK have placed their trust in HomeServe and turn to us when it comes to fixing, maintaining and looking after their home. For more information visit http://www.homeserve.com. HomeServe Membership Ltd is authorised and regulated by the Financial Conduct Authority (FCA).