Fruit Puree Market to Reach $10.1 billion, Globally, by 2035 at 6.5% CAGR: Allied Market Research

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Prime determinants of growth

The growing demand from consumers for natural and healthy food products is fueling the growth of the fruit puree industry. The market is developing since consumers are becoming aware of the nutritional advantages of fruit-based products and prefer convenience food. Growing usage in the dairy, bread, infant food, and beverage sectors also increase demand. Fruit puree is also gaining popularity as a natural ingredient due to the rise in vegan and plant-based diets. Product quality and shelf-life are improved by processing technological advancements, which increases market penetration. High production costs and seasonal shifts in products, however, serve major limitations. The demand for organic fruit purees and the growth of e-commerce platforms offers profitable prospects for market expansion, particularly in developing nations.

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The tropical and exotic fruits segment to maintain its leadership status throughout the forecast period.

By product, the tropical and exotic fruits segment held the highest market share in 2023, accounting for nearly one-third of the fruit puree market share and is estimated to maintain its leadership status throughout the forecast period. The fruit puree market for tropical and exotic fruits is growing due to rising demand for natural ingredients. Popular options include mango, passion fruit, guava, and dragon fruit, widely used in beverages, desserts, and baby food. The citrus fruits segment, however, showcases the fastest CAGR of 7.1% during the forecast period. The citrus fruit puree market is driven by demand for natural ingredients in beverages, desserts, and baby food. Key types include orange, lemon, and lime puree, valued for their tangy flavor and vitamin C content.

The conventional segment to maintain its leadership status throughout the forecast period.

By nature, the conventional segment held the highest market share in 2023, accounting for more than half of the fruit puree market revenue and is estimated to maintain its leadership status throughout the forecast period. The conventional fruit puree segment dominates the market due to cost-effectiveness, easy availability, and widespread usage in beverages, baby food, and bakery products, driven by increasing consumer demand for natural ingredients. The organic segment, however, showcases the fastest CAGR of 7.3% during the forecast period. The organic fruit puree market is growing due to rising consumer preference for natural, chemical-free products. Demand is driven by health-conscious individuals, baby food manufacturers, and clean-label beverage producers.

The food & beverage segment to maintain its leadership status throughout the forecast period.

By application, the food & beverage segment held the highest market share in 2023, accounting for two-fifths of the fruit puree market revenue and is estimated to maintain its leadership status throughout the forecast period. Fruit puree is widely used in the food and beverage industry for smoothies, juices, baby food, bakery products, dairy items, and confectionery, enhancing flavor, texture, and nutritional value. The cosmetics and personal care products segment, however, showcases the fastest CAGR of 7.3% during the forecast period. Fruit purees are used in cosmetics and personal care products for their natural antioxidants, vitamins, and hydrating properties, enhancing skin health, moisturizing, and providing nourishment in face masks, lotions, and shampoos.

Asia-Pacific to maintain its dominance by 2035.

Based on region, Asia-Pacific held the highest market share in terms of revenue in 2023 and is likely to dominate the market during the forecast period. In addition, this region is expected to witness the fastest CAGR of 7.3% from 2024-2035. The Asia-Pacific fruit puree market is expanding due to increasing demand for healthy beverages, growth in the food processing industry, and rising consumer preference for natural, preservative-free products.

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