Editoria e Media
RAK Ceramics Gives Room For Imagination
RAK Ceramics, one of the largest ceramics' brands in the world, today announced the launch of its new corporate brand identity which is designed to unify all of its global subsidiaries. The official roll out will start effective immediately in the UAE, with subsidiaries expected to adopt the new brand identity throughout 2017. The repositioning exercise is one of many initiatives which are helping to drive RAK Ceramics forward to achieving its vision, to become the leading ceramics lifestyle solutions provider in the world.
The announcement was made at Cersaie, the largest and most important international ceramics exhibitions which takes place annually in Bologna, Italy . The new corporate brand identity was revealed at the RAK Ceramics stand which clearly articulates the company's proposition, 'Room for Imagination', and featured the company's latest products and designs.
Abdallah Massaad , RAK Ceramics' Group Chief Executive Officer said: "
He added: "
RAK Ceramics was established in Ras Al Khaimah in 1989 by H.H. Sheikh Saud Bin Saqr Al Qasimi , member of the Supreme Council and Ruler of Ras Al Khaimah .
Today RAK Ceramics is one of the largest ceramics manufacturers in the world and has sold over 1 billion square metres of tiles, serving clients in more than 150 countries through its network of operational hubs in Europe , Middle East , North Africa , Asia , America and Australia .
Contact Details:
Steven Allen
Tel: +971(0)7246-7400
steven.allen@rakceramics.com
Racha Mhanna
Tel: +971(0)4437-2100
Email: racha.mhanna@fticonsulting.com