Lynk & Co to enter the Philippines and Make Strides in Southeast Asia
Jinjun Tian, Vice President of Lynk & Co Overseas Division, delivered a speech expressing the brand's confidence and determination to thrive in the Philippines, a dynamic market with unlimited potential. He also hinted at plans to introduce more models that meet the expectations of Philippine consumers. Mr. Froilan Dytianquin, Managing Director of Lynk & Co Philippines, underscored that modern Filipino drivers desire vehicles aligning with their dynamic lifestyle: worldly, youthful, energetic, engaged, with a discerning taste for style and quality, and this perfectly aligns with the direction Lynk & Co is taking in the Philippines.
Lynk & Co announced its grand launch at the Manila International Auto Show, held at the World Trade Center in Pasay City. Lynk & Co brought the upcoming models set to be launched in the Philippines, including Lynk & Co 01, Lynk & Co 05, and Lynk & Co 06. Additionally, the brand presented Lynk & Co 03+ for the first time in the Philippines at the auto show. Lynk & Co 06, debuting internationally for the first time, is a B-Segment SUV that blends eye-catching aesthetics with impressive performance. In addition to its diverse range of body colors, it boasts an impressive array of features that make it a standout among its peers, including comprehensive safety protection, front MacPherson strut and rear multi-link with lateral stabilizer bar suspension, and 17 intelligent assistance systems. The booth's design, inspired by metropolitan evenings, represents the brand's Mega-city Contrast concept and features fascinating interactive installations. The brand recognizes the compatibility between the 06's product characteristics and the dynamic, innovative, and inclusive nature of the Philippine market.
Lynk & Co's first showroom in the Philippines is set to open in Manila, Alabang, with the showroom opening scheduled for mid-April. Plans are in motion to set up eight showrooms nationwide within the year, along with the establishment of a comprehensive and competitive after-sales service system, ensuring users receive holistic service support. The Philippines launch validates Lynk & Co's brand and product market adaptability. In the future, Lynk & Co will further deepen its presence in the Southeast Asian market and gradually expand to more regions worldwide, advancing its globalization strategy with steady steps.
About Lynk & Co:
Launched in 2016, Lynk & Co is created for the new generation of open urbanites. Lynk & Co is not just a new car brand but a new brand in the car industry. Born global, open, and connected, the brand aims to build an open platform connecting people, cars, and the world.
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