Cibi e Bevande
Access to Nutrition Initiative study reveals that Food for infants and toddlers from leading brands fails to meet marketing and nutritional standards
The second and third assessments, ATNI's Complementary Food (CF) and Breast-milk Substitute (BMS) Marketing Indexes 2024, underscore the need for industry adherence to international standards and tighter regulation. This year's indexes evaluated 20 baby food companies' global policies and marketing practices across five markets, representing over US$50 billion in estimated sales of baby food, accounting for 70% of global baby food sales.
said Kathy Spahn , Board Member of the Access to Nutrition Initiative (ATNI) and former President and CEO, Helen Keller International.
said Greg S Garrett, Executive Director of the Access to Nutrition Initiative
The escalating demand for Breast-milk Substitutes (BMS) and commercially produced complementary foods is closely linked to the rapid expansion of digital marketing practices. Leveraging various online channels and social media platforms, the baby food industry significantly influences perceptions, disrupting informed decision making by parents and caregivers and undermining women's confidence in their ability to breastfeed.
So far efforts to effectively regulate digital marketing have been lacking and current strategies fall short of responsible guidance and practices, necessitating urgent action to reinforce regulatory measures and safeguard the health and safety of infants, young children, and mothers.
CONTACT: Danny Wilding , danny.wilding@mcsaatchi.com , +44 7840 708594
View original content: https://www.prnewswire.co.uk/news-releases/access-to-nutrition-initiative-study-reveals-that-food-for-infants-and-toddlers-from-leading-brands-fails-to-meet-marketing-and-nutritional-standards-302098491.html