Editoria e Media
The 5 Do's and Don'ts of Media Relations
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1. by offering stories or advice that is widely available or common
that is memorable and difficult for competing brands to duplicate
2. on and risk losing the journalist's interest in what you are saying
that tell your story or helpful tips in easily digestible pieces
3. by neglecting to prepare a press kit
including headshots, photos, and video clips of other interviews or speaking engagements that prove your credibility
4. by blatantly pitching your products
and incorporate your offerings into a story or lesson that the audience will gain value from
5. that doesn't make sense for your brand
to who you are and your beliefs
For additional advice and discussion on how to avoid the most common media relations pitfalls, read the latest article by best-selling author and media training expert, Susan Harrow , on PR Newswire's Small Business Toolkit: http://bit.ly/1thxwkj
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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